What your business needs to know about data

Did you know that 61% of British people now look online before making a purchase or choosing a supplier? Every single one of those people is leaving a footprint on the internet that gives businesses like yours some fascinating clues that can really help grow their companies.

But many think that because we’re talking about Big Data, it’s only relevant to big companies. Not true. Everyone – even your business – can learn a lot from Big Data. It’s just about learning how.

It costs small to medium businesses a lot of time and resources to collect and create data, so it’s important to understand how to make good use of it.

Business intelligence software makes it far easier for businesses to collect and use their data in a meaningful way and facilitate effective communication with customers. The customer journey is now easy to map, allowing companies to predict spending habits and use that info to inform effective marketing campaigns.

Everything from a simple spreadsheet to cloud based data warehouses can be classed as business intelligence, and you don’t even need to keep your information in physical files anymore. Take a look at our short video below to find out more..

How to keep your data safe

It’s been almost 20 years since the Data Protection Act was first introduced, and data is more valuable than ever before. If you collect it the right way, it can help you take your business to a whole new level. If you lose it, you could find yourself in serious trouble.

Here’s the good news. It’s easy to keep your important data safe and really learn from it when you know how.

Data Security for Business

Our new guide on data is a useful guide to the Data Protection Act, how to get real value from the information you collect, and how to keep it safe.

Get your small business guide to data security here

If you need any help ensuring your data is secure within your business, please contact us today.