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Sustainability remains a hot topic for small and medium-sized enterprises (SMEs), with a recent survey revealing that many UK SMEs started 2025 with a renewed commitment to sustainable practices, recognising their significance more than ever before.
With the potential to benefit SMEs by generating cost savings, driving greater employee engagement, and increased attractiveness to customers and investors, it can be a win-win, and technology and sustainable IT practices are a key piece of the puzzle.
Here, we take a closer look at the benefits of sustainability for SME businesses and how IT can support its implementation and success.
What is sustainability?
Sustainability in business comes down to operating in a way that meets the needs of the present without compromising the ability of future generations to meet their own needs. It is about recognising a company’s impact on the world and society, and involves balancing three key elements – economic, environmental, and social.
How can being sustainable benefit businesses?
Sustainability can bring many benefits for businesses across all levels, including:
Attracting customers – The working practices and ‘green’ credentials of businesses are increasingly forming part of the decision-making process, when customers come to choose the companies or suppliers they will work with.
Cost savings – Implementing sustainable practices can also lead to cost savings. For example, improving energy efficiency and investing in renewable energy sources can lead to significant savings on energy expenditure, while future-proofing a business against further price increases.
Securing investors and funding – Environmental, social, and governance (ESG) issues have become a priority for institutional investors and pension funds. These investors are increasingly considering the environmental and social impact of their portfolios. Companies that perform well on ESG factors can also be seen as less risky and better positioned for long-term success.
Recruitment and retention – When competition for talent is high, a business’ sustainability credential could be the difference. Many job seekers, but especially the younger generations, prioritise working for companies who are committed to sustainability. They want to feel that their work contributes to a greater good.
9 tech-driven steps to sustainability for SMEs
IT infrastructure sits at the heart of businesses today, so it naturally has a crucial role to play when improving sustainability. Here are nine steps businesses can take to introduce more sustainable IT practices.
Investing in energy-efficient hardware, such as devices with Energy Star ratings or EPEAT certification, can help reduce energy consumption and lower the carbon footprint.
Cloud computing enables access to resources on-demand, eliminating the need for on-premises servers and reducing energy consumption.
Partnering with green data centres that use renewable energy sources and implement energy-efficient cooling systems can significantly reduce a business’ environmental impact.
Encouraging remote working can lead to substantial energy savings by reducing the need for daily commutes, as well as office space and operational needs. Investing in reliable remote work tools, such as Microsoft 365 which offers secure video conferencing software, cloud-based collaboration and more, can support this.
Partner with certified e-waste recycling companies to ensure that old and obsolete electronics are disposed of responsibly. Consider donating or refurbishing old equipment to extend its lifecycle and reduce waste.
Transitioning to a paperless office can significantly reduce environmental impact. Implement digital document management systems and encourage employees to use electronic signatures and digital communication tools.
Smart building technology, such as thermostats and lighting systems, can help optimise energy usage and reduce waste, overall improving efficiency and impacting on carbon footprints.
For businesses with suitable roof spaces or available land, investing in onsite renewable energy sources, such as solar panels, wind turbines and battery storage units, can make a huge impact – reducing emissions and energy costs.
Educate employees about the importance of sustainability and how they can contribute to green business initiatives. Conduct regular training sessions and provide resources on sustainable IT practices.
In need of expert support?
Here at Dragon IS, we work with small and medium sized businesses, helping them with a broad range of issues relating to their IT infrastructure and cybersecurity. For an informal chat about your IT needs, please email info@dragon-is.com or call us on 0330 363 005.
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